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Palmer’s Direct To You Market
900 Jefferson Road, 14623

(585) 272-9470

Palmer’s Direct To You Market
900 Jefferson Road, Rochester, NY 14623
(585) 272-9470

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Palmer’s Renovation: Inside the Refresh of a Rochester Favorite

Palmer’s Market is getting a fresh new look! Our renovation includes expanded retail space, a larger meat room, upgraded kitchen, and (yes!) the long-awaited return of in-store café seating—all while honoring 175 years of Palmer’s tradition.

After more than fifteen years of serving Rochester from our Jefferson Road location—and 175 years of serving this community through five generations of the Palmer family—we’re thrilled to announce that Palmer’s Market is getting a full renewal.

Palmer’s Market has been part of the Genesee Valley Regional Market for the better part of fifty years (we called State Street in downtown Rochester home for another fifty years before that). Our current market opened in 2009, faithfully serving Rochester in a concept that was part specialty butcher, part fishmonger, and part made-to-order restaurant.

Palmer Fish Company called State Street home for the better part of the 20th century.
Palmer Fish Company called State Street home for the better part of the 20th century.

Pull up a chair

This remodel is more than an upgrade. It’s an investment in the experience our customers have come to love. The project includes a refreshed retail space, an expanded meat-cutting room, larger coolers and freezers, and an upgraded kitchen to keep up with demand for our house-made specials. And yes—by popular requestin-store café seating.

When the original seating area was removed during the COVID-19 restrictions, many of you asked when you’d once again be able to sit, eat, and linger with friends. We’ve heard you, and we can’t wait to welcome you back to a brighter, more comfortable space built for exactly that.

More of what you love

As always, Palmer’s will continue to offer the area’s largest selection of Certified Angus Beef, the freshest fish and seafood, and a wide range of specialty grocery items you won’t find anywhere else. Rochester has long been blessed with great choices when it comes to retail grocery. Palmer’s is your source for restaurant-quality favorites—because Palmer supplies Rochester’s favorite restaurants.

The refreshed Palmer's Market will include more retail space, a larger meat-cutting area, and yes: instore cafe seating.
The refreshed Palmer’s Market will include more retail space, a larger meat-cutting area, and yes: instore cafe seating.

Join the ride

Construction is now underway, and the project should be completed in spring of 2026. Follow along on Facebook for updates—and get ready to see what 175 years of tradition looks like when it meets what’s next.

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