Palmer’s Direct To You Market
900 Jefferson Road, 14623

(585) 272-9470

Palmer’s Direct To You Market
900 Jefferson Road, Rochester, NY 14623
(585) 272-9470

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Roast with Confidence
Counter Intelligence

Roast with Confidence

Unlock the secrets to a perfect roast with our step-by-step guide, ensuring a flavorful and memorable meal every time.

Embarking on a culinary adventure to perfect your roast? Whether you’re a seasoned chef or a novice in the kitchen, these tips will ensure your roast is not only flavorful but also cooked to perfection. Follow our comprehensive steps, from choosing and prepping your roast to the final slice, for a meal that’s sure to impress at any gathering.

Step 1: Choosing Your Prime Performer

Roast with Confidence

Your Roast, Your Way

Already set on a specific roast? The Roast Perfect app helps you choose the right size for your meal and cook it to perfection. It’s your trusty guide to mastering any roast you desire, from start to savory finish.

Choose the Right Roast

Click below to discover the perfect roast to match your moment. Let the prompts guide you to find your ideal roast.

Roast with Confidence
Roast with Confidence

Step 2: Prepping a Flavorful Roast

Roast with Confidence

Freeze Right – Seal Tight

Buying your roast ahead of time allows you to keep your roast at its prime until showtime.

Pro Tip: Your goal when freezing is to keep an airtight seal. Set your freezer below 0°F. The faster food freezes = smaller ice crystals. This means your beef will have better texture after thawing!

Gentle Thawing

Defrost your roast in the fridge, ensure a safe and even thaw. No need to bring beef to room temperature beef before cooking. For safety, roast from fridge to oven.

Pro Tip: Keep package on tray or plate to catch any leaks. It’s best to thaw on low shelf in your fridge.

Step 3: Seasoning is Everything

Get creative!

Show off a little by adding fresh or dried herbs to your seasoning with flavors like…

  • Aromatics: garlic, onion, shallots.
  • Herbs: thyme, rosemary, parsley, sage, oregano.
  • Sweetness: brown sugar, honey, maple syrup.
  • Heat: peppers, horseradish, ginger, mustard.

A Little Effort, Big Taste

Sprinkle coarse kosher salt and cracked pepper generously to elevate natural flavor. The perfect ratio of salt to pepper is 2-to-1.

Step 4: Sear and Roast

Roast with Confidence

Sear to Lock in Flavor

Searing is easy and seals in juices while creating a flavorful crust.

  1. Preheat oven to 450°F (use convection if available).
  2. Place seasoned roast on rack in roasting pan.
  3. Place roast in oven to sear for 15 minutes.
  4. Roast to Your Desired Doneness
  5. Reduce heat to 325°F and leave it be.
  6. Roast until you reach your temperature target.
  7. Remove roast, tent loosely with foil and let it rest.

Pro Tip: Use a thermometer! Insert it into meat’s center (not touching bone or fat). Remove the roast when thermometer reads 5-10°F BELOW targeted temperature.

 

Step 5: Bring it to the Table

Roast with Confidence

Rest for Success

Once cooked, let the roast rest. This helps juices settle for ultimate flavor.

  • Under 4 lbs: 10 minutes
  • 4-10 lbs: 15 minutes
  • Over 10 lbs: 20 minutes

Pro Tip: You can tent with foil, but big roasts retain heat well.

 

Time to Carve

  1. Snip tied twine, if used, before slicing. Bones will fall off, making carving easy.
  2. Find the grain direction for natural texture.
  3. Slice against the grain for tenderness and a better eating experience.
  4. Use smooth, long strokes. Choose thin or thick slices. No short sawing.

Pro Tip: Finding the grain direction is simple! Look at the lines in the meat. Cut across those lines for the best tenderness.

 

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